Adwords management is something that many people, especially those who are still new in the web industry have yet top learn how it works. There are many mistakes that such people make only to start wondering later on what or where the problem could be. Some of the mistakes that people make is that they think that increasing the click through ratio in their website that it is a good way of increasing the number of visitors and number of clicks but they are totally wrong. This is because the CTR only brings people to your site but there is not much information that the clients get hence even the amount of time they spend on the website is less. Then one thing that you should always remember is to always set your homepage as the landing page for your website. To make people browse even the inner pages, your homepage should have almost all the go a heads to what is contained inside the website.